The Candy With The Twist
Client:
Twizzlers
Project:
Outdoor/OLV
Copywriter:
Jimmy Baras
The candy market has a few extremely recognizable campaigns.This campaign features ads with a twist to sell the candy with a twist. By highjacking the look and feel of popular candy campaigns, but then selling Twizzler, there’s a twist in every ad.
Preroll
Girl: “What’s wrong Billy?”
Boy: “My doctor told me I have skittlepox.”
*Bites Twizzler*
Girl: “Is it contagious?”
Boy: "No I don’t think so.”
Girl: “Thats a relief.”
* Gates open *
Man: I would never eat a thing from that left factory.
Man: Truth be told, I haven’t been eating much from this factory either.”
Man: Mike, you’re playing like Betty White out there.
Woman: Here, eat a snickers.
*pulls out Twizzlers*
Betty: No thanks, I brought my own candy.
Woman: But—
Mike: Huh, I guess when you’re hungry, any food satisfies.