Why Not Bring Everything?
Client:
Samsonite
Role:
Art Direction, Copywriting, Design
Project:
Print/Outdoor
Programs Used:
Photoshop, InDesign
This campaign highlights just how much you can fit into your suitcase when packing for a trip. The Samsonite Armage 29” Expandable Spinner unzips and expands to allow for two more inches of packing space.
To emphasize this extra packing room, elevators will be designed to appear that upon entering you are walking into a walk-in closet.