The Brief: Connect an audience of your choosing to a product or service from a global brand in a way that wasn't possible three years ago.

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The Execution: Intoxlock by Volvo, a brand known for their safety and pride in their innovative technology. Intoxlock is Volvo’s solution to prevent drinking and driving. Intoxlock an electrochemical sensor that is installed in the handle of the driver door and locks the car if the person’s BAC is above the legal driving limit.