Hide Your Indulgences
Client:
Crest
Project:
Print/Outdoor
Role:
Concepting, Graphic Design
Copywriter:
Amy Schwartz
Programs Used:
Photoshop, InDesign
This campaign is based off of the idea that people like to indulge in certain drinks but don't like the effect it has on the color of their teeth. These three drink categories are typical "indulgences" of the target audience: women ages 18-35. The visual is intended to show the effectiveness of Crest Whitestrips by exaggerating its brilliant white color in comparison to the other hues.
