The Scared To Death Meal
The Brief: Use Halloween to make Burger King cool and give us a disproportional share of ‘popular culture’ during the scariest season of the year.
Execution: The scariest thing for college students isn’t a ghost, ghoul, or vampire—it’s the possibility of contracting an STD. During their four years at school, 1 in 4 college students will have a Sexually Transmitted Disease. Burger King decided to bring awareness to this by introducing their Scared To Death Meal on college campuses nationwide.
